Private and public sector leaders from the country will convene on 16 August 2012 to discuss strategies and review challenges facing Vietnamese brands as a new world order emerges.
Past Seminars Articles
Seminar on organisational branding at Civil Service Institute
Lawrence Chong discussed how the emergence of educated middle class and fast-changing mode of communication and travel affect the way governments operate.
Build Bangladeshi Brands that shape the world
Dhaka (21/03/2012) – Consulus was invited to North South University, Dhaka, Bangladesh to share...
If Insiders Can’t Embrace Your Brand, Outsiders Never Will
A truly winning brand is built from the inside out and becomes a way of life that insiders believe in and embrace. When the people within a company…
Consulus holds Shape the World Conference in Vietnam
How can Vietnam’s brands shape the world? This was the topic for discussion during the Shape the World Conference – Vietnam held at…
A Brand Without Purpose Is a Brand Without Future
A brand without purpose will not have longevity. Some founders subconsciously limit their growth, because they are unable to see their brand’s role…
Branding in the Beauty Industry: More than Skin Deep
The beauty industry needs to move beyond tactics towards brand strategy. Branding in the 21st century is more than just advertising…
A Start-up’s Journey to Brand Success
Branding exercises are perceived as projects for the big players and multinational companies. Having the need to be frugal, how then can a…