With corporations like Apple and Nestle holding more power than nations and religion, there is a dire need to build strong brands. As a platform for emerging Asian leaders…
Past Seminars Articles
Để trở thành 1% hình thành tương lai của Việt Nam, hãy tham gia ConsulusCIRCLE
Vào ngày 04 tháng 10 năm 2012, ConsulusCIRCLE đầu tiên tại Việt Nam sẽ diễn ra tại tòa nhà Charmvit, Hà Nội, nhằm khuyến khích các lãnh đạo doanh nghiệp Việt Nam xây dựng một cộng đồng được dẫn dắt bởi mục đích để thực sự hình thành tương lai của Việt Nam.
Be the next 1% of Vietnam, Join ConsulusCIRCLE
On 4th October 2012, the 1st ConsulusCIRCLE will take place at Charmvit Tower, Hanoi, Vietnam to encourage Vietnamese leaders to build purpose-led communities to truly shape the future of Vietnam.
Changing the World through Marketing – World Marketing Summit 2012
On the last day of the summit, Lawrence Chong, CEO at Consulus exhorted Asian CEOs to build better Asian companies, making a more equal contribution to development in the emerging world. His presentation titled “Building purpose-led Asian companies to meet the obligations of a changing world”
Upcoming: Purpose Design Workshop
Without clarity of purpose a company will waste ever limited resources. A company without the notion of a higher purpose will not be able to...
An Insightful Approach to Branding
The talk gave participants a unique perspective on what true branding is about, probing them to think about their intrinsic values and how these are reflected in the values of their respective companies. This was the initial step in shaping a purpose-led brand – a concept that was unfamiliar to most of the participants.
Regional leaders move to redefine the Asian brand at the 4th Shape the World Conference
When you talk about growing a brand, it’s not just about the look and feel but it’s how you change business practices and how you go about implementing and executing on your business imperatives.
Regional leaders to meet at 4th Shape the World Conference on building Asian brands
This gathering acts as a platform for promising Asian leaders to re-imagine their business models and find relevant partners in order to achieve a sustained competitive advantage.
Time for Vietnam to have its own iconic product brand
The Shape the World Conference (STWC) titled “Time to build iconic product brands for Vietnam” was focused on changing the mindset of CEOs and...
Will Vietnam Shape the World?
Business model, corporate culture and leadership, not flashy logos or advertising campaigns, were the keys to a brand’s success.
Sustainable Branding: BODW 2010 Forum, Shenzhen
Consulus was given the opportunity to share with over 200 professionals the notion of Sustainable Branding. This was during the Business of…
Can Chinese brands shape the world?
Today’s business is changing at a rapid pace, making marketing-led strategies obsolete. In a sophisticated economic situation…