In comments to Marketing Magazine on the case of brand competition between sister companies of MyTeksi, Lawrence Chong, CEO of Consulus shared that cannibalising one’s own brand can be seen as more of a preemptive strike against its competitors.
Malaysia Articles
WB Land: Capturing the vision of tomorrow’s property market
Consulus developed a purpose model that was anchored to the group’s existing capabilities and at the same time identified a niche in the industry for WB Land to fill.
Solve Asia’s Unity Problem
Without pro-actively addressing our past differences and finding a way to overcome them, those issues will continue to haunt us and drag us into conflict, eventually destroying all that we have built.
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