In a world where people are seeking meaning and authenticity, it is time to build places that mean something and not merely brand them. Learn how we help a property developer from Kuching contribute to the identity of their hometown.
CEO of Consulus shared that the unsavoury allegations and huge debt accrued by 1MDB have also damaged the Malaysian government’s image
In comments to Marketing Magazine on the case of brand competition between sister companies of MyTeksi, Lawrence Chong, CEO of Consulus shared that cannibalising one’s own brand can be seen as more of a preemptive strike against its competitors.
Consulus developed a purpose model that was anchored to the group’s existing capabilities and at the same time identified a niche in the industry for WB Land to fill.
Without pro-actively addressing our past differences and finding a way to overcome them, those issues will continue to haunt us and drag us into conflict, eventually destroying all that we have built.
Architect-turned-environmentalist Cheng Wai Meng gives insight into the state of clean tech in the construction industry in Asia.
2012 has seen several game changers, from the maturing of social media to the redefining of the role of marketing. From technology to Islamic finance, we have identified seven ideas to look out for in 2013.
Using the PurposeCore™ model, Consulus helped Siow Chiang and its house brands redefine its business strategy, institutionalise processes, transform organisational culture, and improve brand equity so that it could scale up and expand internationally.