Companies innovate better if they identify a way to harness their strengths internally and make decisions based on a relational point of view.
Ideas Articles
The House of Cards Reality for Innovation Projects
A pragmatic and realistic approach in building a coalition is necessary for innovation to work.
When Being Right Isn’t Enough
In today’s world, it is very difficult for any brand to score points over their competitors. Are you prepared to commit to greater creativity in order to stand out?
Vietnam is going to mimic the growth of another Asian giant – South Korea
Lawrence Chong shared key insights with Babylons in an interview on building Vietnamese global brands that can stand the test of time.
A place in history: Why building meaningful properties is essential to shaping Asia’s future
We often miss the opportunity to use architecture and urban planning to design our future. Here are a few ideas on how to develop properties that will contribute to a unique Asian identity.
Engineering Change: How Asian engineering firms can build effective brand cultures
For many engineers in Asia, organisational culture is a vague concept. It is hard to see and difficult to measure.
Why Trademark Registration Is Not Enough
Lawrence Chong shares key insights on how to protect Vietnamese export products.