Understanding and defining the impact of design when it is not used as a tool for expression, but rather as a tool for growth, has been our life’s work.
Ideas for Design Articles
When Being Right Isn’t Enough
In today’s world, it is very difficult for any brand to score points over their competitors. Are you prepared to commit to greater creativity in order to stand out?
Can Vietnam replace Thailand?
We have natural resources to drive our economy and world heritage attractions like the famous Ha Long Bay. However, Vietnam is still unable to replace our regional competitor, Thailand. Why?
Liệu du lịch Việt Nam có thể thế chỗ Thái Lan?
Việt Nam sở hữu nguồn tài nguyên thiên nhiên trù phú, các danh lam thắng cảnh được toàn thế giới công nhận. Vậy tại sao du lịch Việt Nam vẫn chưa thể hoán đổi vị trí cho du lịch Thái Lan?
How to Get the Money Shot: Photography that Pays
A picture is worth a thousand words, but it can also make your business thousands in revenue—if you do it right.
Win by 3 Principles of Design
How Steve Jobs, Howard Schultz and Ho Kwon Ping applied the principles of design in strategy to gain an edge.
The 3 Disruptive Trends
How the synergy between data, devices and design are reshaping industries.
Are you unforgettable?
How Asian brands can design effective visual clues to stick in the minds of consumers.
A Name to Stand the Test of Time
Lawrence Chong, CEO of Consulus & Shiraz Latiff, CEO of Hummingbird International, talk about how to create a meaningful and unique brand name to galvanise stakeholders and gain a lasting advantage.
Will your logo move mountains?
Lawrence Chong, CEO of Consulus and Shiraz Latiff, CEO of Hummingbird International talk about what makes for an effective logo and symbol in Ceylon Today, a Sri Lankan newspaper.
Thương hiệu Việt cần bản sắc Việt (English translation available)
Với một vài tên tuổi doanh nghiệp Việt đã giúp khởi động hành trình nâng giá trị bản sắc Việt trên toàn cầu, đã đến lúc nhiều doanh nghiệp Việt hơn nữa dám thoát khỏi mô típ bản sao của phương Tây và xây dựng những thương hiệu đậm đà bản sắc Việt.
Rethinking Design
The design bug is catching on in a big way in Asia, with even governments embracing the role of design in policy. Here are two photos to sum up the two years and our thoughts on how designers should evolve as we enter 2013.