See how Consulus built the myVillage brand with memorable marquee events that packed a full house and increased the brand’s reach.
Learn how myVillage enjoys an increased base level of engagement, community feedback and reach which allowed it to mobilise an open audience for future Social Media engagement campaigns.
Today, attracting and retaining the attention of the consumer has become the marketer’s number one goal. How does myVillage do it?
What’s next for a company that has been established for over 50 years with a strong performance? In a world of sink or swim, SureCatch World chose to swim by building strong institutions and processes that facilitated capability development.
Instead of the usual lucky draw activities, we developed Wish Campaign for Brunei’s national bank BIBD, creating an initiative that will cultivate a culture of saving in the country.
Using the PurposeCore™ model, Consulus helped Siow Chiang and its house brands redefine its business strategy, institutionalise processes, transform organisational culture, and improve brand equity so that it could scale up and expand internationally.
The company, known as Ambercraft Violins before being renamed after its founder, underwent a total rebranding to define its business value and chart a new direction for its brand.