Continuing its relentless pace of global expansion and driven due to its missionary sense of urgency to help companies transfigure to meet the challenges of industry 4.0, Consulus has appointed two senior business leaders who will establish Consulus in India.
Banco do Nordeste do Brasil (BNB) invited Consulus to carry out an Innovation workshop with its business executives from the state of Bahia. In a three-day meeting, the Unify 4.0 Workshop was held, which included a reflection on the present and future of the BNB, the creation of a new strategy of business visits and, finally, an evaluation of the overall results of the work.
Since 2013 it has become clear to us, that companies must be more than just beneficiaries of the economic system and contribute to making it better through our work. So being voices and actors for the future good is even more critical today.
Lawrence Chong, CEO of Consulus and Shiraz Latiff, CEO of Hummingbird International talk about what makes for an effective logo and symbol in Ceylon Today, a Sri Lankan newspaper.
“If an entrepreneur wants to innovate, the first question we always asked what is the purpose because if the purpose is clear, the process of innovation will be smooth and will give a positive impact to sales performance.”
Lawrence Chong, CEO at Consulus, was interviewed by Singapore news radio station, 938 Live on their morning programme, “Small Talk, Big Returns”. Chong shared his views on the common misconceptions on branding, contrasting them with Consulus’ inside-out method. Below is a transcript of the whole interview, broadcast over three days from 8 to 10 April, 2013.
Với một vài tên tuổi doanh nghiệp Việt đã giúp khởi động hành trình nâng giá trị bản sắc Việt trên toàn cầu, đã đến lúc nhiều doanh nghiệp Việt hơn nữa dám thoát khỏi mô típ bản sao của phương Tây và xây dựng những thương hiệu đậm đà bản sắc Việt.
Designers need to speak a language that business leaders can understand so that they will be able to grasp the value which they bring in business.
Wong Peck Lin, co-founder of Udders Ice Cream, tells us how they innovated to make the ice cream eating experience fun, innovative and energetic.
20 Senior and Middle Managers from Proven Technology Myanmar discovered new ways to grow their brand at the recent Shape The World Discovery Workshop.
Paul Finch from the World Architecture Festival shares with us how architectural design can play a role in promoting creativity, collaboration and talents at work.
HummingBird International joins Consulus regional network in providing business design and brand consultancy services to fast-growing Sri Lankan Brands seeking to expand internationally.