Consulus was given the opportunity to share with over 200 professionals the notion of Sustainable Branding. This was during the Business of…
China Articles
Can Chinese brands shape the world?
Today’s business is changing at a rapid pace, making marketing-led strategies obsolete. In a sophisticated economic situation…
Designnova 2010: International Brand Design and Strategies
Just as nobody can really identify one beachfront from another just by looking at photographs alone, many emerging brands in Asia, particularly China…
Sensing the Next S-Curve at the Shanghai World Expo 2010
The challenge was how to strategically integrate all the diverse design disciplines that DesignS represents into an integrated story…