Case Study Articles

WB Land: Capturing the vision of tomorrow’s property market

Consulus developed a purpose model that was anchored to the group’s existing capabilities and at the same time identified a niche in the industry for WB Land to fill.

Creating Lasting Moments in Retail

See how Consulus built the myVillage brand with memorable marquee events that packed a full house and increased the brand’s reach.

Exploring the Tapestry of Identities through Video Stories

Project Interfaith challenges everyday stereotypes through individual experience-sharing, shedding light on the tremendous amount of diversity in our world.

myVillage: Engaging Shoppers and Building Loyalty

Today, attracting and retaining the attention of the consumer has become the marketer’s number one goal. How does myVillage do it?

Health City Novena – Where Healthy Life is Central

Oct 31, 2013 | B2C, Case Study, Clients, ExperienceCORE, PlaceCORE, Singapore

With positive community engagement, the developers of Health City Novena was able to communicate its vision and purpose through its identity, assisted by Consulus.

BIBD: Bruneian At Heart

Sep 27, 2013 | B2B, B2C, Brunei, Case Study, Clients, ExperienceCORE, PurposeCORE

Collaboration plays a big part in transforming brands that can make a difference in the world. Read how BIBD did it.

ROS: In depth. On point.

Aug 29, 2013 | B2B, Case Study, Clients, PurposeCORE, Singapore, SME, TheColumnist

The Oil & Gas industry is dominated by big players. How did Rotating Offshore Systems (ROS) rise up the B2B value chain and get awarded the Enterprise 50 Award for its Sustainable Business Model?

Moving Forward with ‘Panache’

by Consulus | Sep 19, 2011 | B2B, Case Study, English, PurposeCORE, Singapore

“It is no longer acceptable to disregard the systems in place. Let’s get together and make this change possible,” Colin Thoms, Managing Director at Fast Flow

Omega Integration debuts at OGA 2011

by Consulus | Aug 17, 2011 | B2B, Case Study, News & Updates, PurposeCORE, Singapore, SME

The success of the rebranding exercise is not about whether the internal and external stakeholders like the new logo but about whether they are willing to live out the meaning behind this visual presentation.

DST becomes first Bruneian company to complete organisational branding exercise

by Consulus | Jul 29, 2011 | B2B, B2C, Brunei, Case Study, ExperienceCORE, PurposeCORE

The rebranding launch was but the first step. Over the coming months DST will introduce a series of activities to keep the momentum. These include the Future Fund, a CSR initiative that aims to nurture promising Bruneian ICT companies, which Consulus also helped to develop.

Tong Ming Xi: The String Experience Refined

by Consulus | Apr 20, 2011 | B2C, Case Study, EngagementCORE, ExperienceCORE, PurposeCORE, Singapore, SME

The company, known as Ambercraft Violins before being renamed after its founder, underwent a total rebranding to define its business value and chart a new direction for its brand.

Cyclect: Engineering services group offers integrated solutions to meet growing needs in Asia

by Consulus | Apr 8, 2011 | B2B, Case Study, News & Updates, Press, PurposeCORE, Singapore, SME

Local engineering services group Cyclect reached a significant milestone on 25 March with the launch of an enhanced business structure and brand experience, moving toward greater integration in delivering customised solutions for marine, infrastructure and clean energy.

CSSi: Local tape distributor moves into medical industry, expands beyond distribution

by Consulus | Mar 1, 2011 | B2B, B2C, Case Study, News & Updates, PurposeCORE, Singapore, SME

Local Singapore firm CSS Industrial (CSSi) has reached a significant milestone by launching their new business model and brand experience.

myVillage: Carnival marks return of beloved Serangoon Garden hangout

by Consulus | Feb 18, 2011 | B2C, Case Study, Events, News & Updates, PurposeCORE, Singapore, SME

A beloved Serangoon Garden hangout will return from a two-year hiatus with a bang.

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