Catch ‘N Bite Sets Sail at Westgate Mall

Dec 10, 2013 | English, ExperienceCORE, News & Updates, Press, Singapore, SME

Singapore (6/12/2013) – Singapore’s first indulgent seafood sub store brings the taste of the seven seas to Westgate today. Promising an indulgent, fast take-away seafood experience, Catch ‘N Bite focuses on bringing quality food at affordable prices to people at Westgate.

We started with proven recipes and then worked in the kitchen to sharpen the taste of seafood. Throughout the entire process, the team was focused on bringing out the flavour of the sea while tweaking it to the unique tendencies of the Singaporean palette. Seafood lovers will fall in love with the idea of a quick Soft-Shell crab sandwich that will hit the spot.

With her love for the sea evident in her daily life, SureCatch World CEO Doris Toh, together with innovation firm Consulus, spent much focus on the retail concept, branding and what the food being served meant for people. “Catch ‘N Bite’s fast and fun approach to food will offer different way, inspired by the sea, to offer comedy, rich conversations and really great food.” said Doris. In bringing this concept to life, Doris aims to bring the the SureCatch World brand to a new audience of non-anglers.

Photo: Edmund Ng, Consulus

Photo: Edmund Ng, Consulus

The Crunchin’ Po’ Boy line brings hot, crunchy crustacean joy to consumers. Amongst the many choices offered, diners can bite into the crispy Soft-Shell Crab or decide to munch on the succulent Shrimp Po’ Boys, all stuffed to the brim with goodness and topped off with our home-made remoulade sauce.

Fried items are not the only things on the menu. Adapted from a traditional New England recipe, our Ultimate Catch Rolls are a creamy delight, packed to the brim with a choice of luxurious lobster, shrimp or crab meat and served up on a toasted ciabatta bun.

Looking forward, Seafood Sandwiches are just a start. As we grow, Catch ‘N Bite will continue to add to our range of items, with more seafood specialties from all over the world.

Catch ‘N Bite is located at Westgate Shopping Mall, 3 Gateway Drive, #B2-K16. To find out more, visit our website at

About SureCatch World
Headquartered in Singapore, SureCatch World Private Limited is one of Southeast Asia’s leading wholesalers and manufacturers of sports fishing tackle. For more than 50 years, we have provided fishermen with a fine selection of fishing tackle brands and products.

To date, we have established offices in Penang, Peninsula Malaysia and Sarawak, East Malaysia, while working closely with our partners in Indonesia, Thailand, Hong Kong and Australia, to further develop the markets in the Asia-Pacific region. Supported by manufacturing operations in Malaysia, China, South Korea and Taiwan, we currently export to more than 30 countries around the world.

Since the introduction of our most successful brand, SureCatch in 1997, we have brought to market other quality brands such as ATC (2001), Tiburon (2006) and Zerek Innovation (2010).

About Consulus
Business Design | Organisational Development | Brand Experience

Consulus is an innovation consultancy with business management and multi-disciplinary design capabilities. The firm specialises in helping Asian companies transform their business models to rise up the value chain through business design, organisational development and brand experience design.

The firm’s methodologies on innovation and organisational change have been applied in diverse industries that include consumer, business-to-business and public sector in more than 18 cities since 2004. Consulus has also influenced 4,000 Asian business leaders through its Shape the World Conference held annually around Asia.

As of today, we have presence in Brunei Darussalam, UAE, India, Malaysia, Myanmar, Philippines, Singapore, Sri Lanka and Vietnam.

Media Contacts
Kenneth Lee
Mobile Number: +65 9119 6865

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