Here’s one thing we learned after 10 years of working with companies. A great idea—one that can potentially change the game—does not come easy. It springs from unexpected places but needs that ‘air’ of trust to survive and the unshakeable faith of leaders to see it through. Without the right culture, most ideas, especially the good ones, die an early death.

We have seen firsthand the frustration of staff who fought passionately for good ideas only to see them fizzle out. We’ve felt the struggle of leaders who wanted to champion bold plans only to see them fade against a wall of cynicism. The challenge therefore, is not the dearth of ideas but the absence of a climate of trust that allows good ideas to thrive and eventually make a difference.

We created CastleUp, an enterprise social network, to serve as a common space for ideas, an online water cooler where leaders and team members can gather to exchange views freely and build on each other’s input.

Developed within our company for almost two years by a diverse team of strategists, designers and engineers, CastleUp has worked for us and is our contribution to help leaders cultivate a more welcoming culture in their organisations. By inspiring more thoughtfulness and unity, we hope more companies can find purpose in their work and impact the world at large through better ideas.

— Lawrence Chong, CEO