The ‘black swan’ aviation incident of MH370 is not likely go away anytime soon due to the prolonged search mission. So any time a search update comes along, it will continue to affect the brand, says Lawrence Chong, CEO of Consulus. Lawrence said this in extensive comments to Marketing Interactive. When asked how the brand can be revived, he shared that the company should delist from the stock exchange so as to give it time to regroup under the radar and properly rationalise the business. With a more sensible business model in place, it will then have the opportunity to succeed in making a comeback. To find out more about his latest comments on another aviation brand, read the Marketing Magazine article here.
Key highlights from Shape the World Summit 2023: Future Resilience by Sustainability
On 21 June, over 300 leaders from business, non-profit, and public sectors from around the world gathered at Pullman Kuching, Sarawak for the Shape the World Summit 2023. This year, the summit included 16 speakers and panelists, who were regional business and...
