Can Malaysia Airlines be saved?

May 20, 2014 | English, News & Updates

The ‘black swan’ aviation incident of MH370 is not likely go away anytime soon due to the prolonged search mission. So any time a search update comes along, it will continue to affect the brand, says Lawrence Chong, CEO of Consulus. Lawrence said this in extensive comments to Marketing Interactive. When asked how the brand can be revived, he shared that the company should delist from the stock exchange so as to give it time to regroup under the radar and properly rationalise the business. With a more sensible business model in place, it will then have the opportunity to succeed in making a comeback. To find out more about his latest comments on another aviation brand, read the Marketing Magazine article here.

Read next

Shape the World Summit 2024: In an Age of Crisis, Creative Change-making matters

Shape the World Summit 2024: In an Age of Crisis, Creative Change-making matters

Shape the World Summit 2024 will be held on June 21st at Jewel Changi Airport, with a closing keynote by Mr. Lim Boon Heng, Chairman of Temasek Holdings.

This year’s summit will launch groundbreaking initiatives such as AgriCORE for regenerative agriculture, DialogueCORE for inclusion resilience, and FamilyCORE for family-led foundation impacts.

The event concludes with a gala dinner marking Consulus’ 20th anniversary and the book launch of Creative Change: Becoming Changemakers and Seeing the Heart of Lasting Change by Lawrence Chong.

Free sample Smart 4.0 Vietnam

Complete the form below to download the sample report

Consulus Vietnam

You have Successfully Subscribed!