In an article on the recent price hike by local telcos on the upcoming UEFA matches, Lawrence Chong, CEO of Consulus, commented on the dilemma faced by such operators in these circumstances.
“Unfortunately, they are just one of the many channels that UEFA sells content to and it is a bidding system so prices will increase from time to time to justify the investment. However, Singtel did not communicate the pricing rationale well to its customers hence it is difficult for the latter to understand the context,” he said.
Chong added that as such, consumers will continue to see the telcos as a monopolising force and find other ways to watch their favourite game.
Read the full article on Marketing Magazine here.