Can local telcos afford to raise the price on UEFA matches? – Consulus comments on Marketing Magazine

Apr 22, 2016 | News & Updates

In an article on the recent price hike by local telcos on the upcoming UEFA matches, Lawrence Chong, CEO of Consulus, commented on the dilemma faced by such operators in these circumstances.

“Unfortunately, they are just one of the many channels that UEFA sells content to and it is a bidding system so prices will increase from time to time to justify the investment. However, Singtel did not communicate the pricing rationale well to its customers hence it is difficult for the latter to understand the context,” he said.

Chong added that as such, consumers will continue to see the telcos as a monopolising force and find other ways to watch their favourite game.

Read the full article on Marketing Magazine here.

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Shape the World Summit 2024 will be held on June 21st at Jewel Changi Airport, with a closing keynote by Mr. Lim Boon Heng, Chairman of Temasek Holdings.

This year’s summit will launch groundbreaking initiatives such as AgriCORE for regenerative agriculture, DialogueCORE for inclusion resilience, and FamilyCORE for family-led foundation impacts.

The event concludes with a gala dinner marking Consulus’ 20th anniversary and the book launch of Creative Change: Becoming Changemakers and Seeing the Heart of Lasting Change by Lawrence Chong.

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