On 13th June, 2014, BIBD officially launched Perdana Privilege Banking Service offered to high networth customers. The ceremony also saw the launching of the bank’s Perdana branch in Kiulap. As the strategy and innovation consultant for BIBD, Consulus developed the premium service concept and retail concept as part of the PurposeCORE project to transform BIBD into a world-class institution in Brunei and a role model institution in the world
“Perdana was created specifically with the Bruneian customer in mind – and not a force fit of features offered by other banks, some of which may have very little relevance to the needs of our clients,” said Javed Ahmad, managing director of BIBD, at the launching ceremony.
“They at the same time inspired other local financial institutions by showing them that Brunei too has the capability to rub shoulders with the world’s best”, said the former chairman of the Islamic Bank of Brunei, one of BIBD’s predecessor banks, in his opening speech.
“The new branch symbolises the great efforts made by BIBD to always have the capability and capacity to cater for a specific market in Brunei Darussalam,”said YB Pehin Dato (Dr) Hj Awang Abu Bakar.
Source: Brunei Times
