by Lawrence Chong | Jun 8, 2012 | Commerce, Ideas, Ideas for Design, TheColumnist
A tall man in a well-pressed uniform opened the gleaning glass doors and bid us a good day. Right outside the modern, French-run business hotel we came face to face with the new India. Mercedes-Benzes, Toyotas, trucks, bicycles and animals were all jostling to...
by Lawrence Chong | Apr 19, 2012 | B2C, Brunei, Clients, News & Updates
Bank Islam Brunei Darussalam (BIBD), Brunei’s leading Islamic financial institution, recently launched the new BIBD website, a key initiative in an ongoing branding project that aimed to create a consistent customer experience at all touch points. Designed with...
by Lawrence Chong | Apr 13, 2012 | Commerce, Ideas, Ideas for Organisation, TheColumnist
“What makes your company unique?” I asked at a workshop Consulus was conducting for a client company. After a period of awkward silence someone softly said, “Our commitment to quality.” “So how did you nurture that within the company?” I asked. Again my question was...
by Lawrence Chong | Aug 8, 2011 | Ideas, Ideas for Design, Ideas for Organisation, News & Updates, Vietnam
Đọc bài phỏng vấn bằng tiếng Việt. Lawrence Chong, who has partnered with Babylons Vietnam in assisting Vietnamese enterprises to build iconic brands, shares key insights on how to protect Vietnamese export products. Babylons: Vietnamese firms have recently spent huge...
