by Lawrence Chong | Jul 2, 2018 | Brazil, News & Updates
Read in English Ao longo desta semana, pensei muito no vídeo que Steve Jobs produziu, quando retornou à Apple. Ele criou o vídeo intitulado: The Crazy Ones, para reunir sua equipe em torno do propósito que os unia: o de sempre fazer as coisas de maneira diferente. Se...
by Lawrence Chong | Jun 25, 2018 | Columnist, News & Updates
As this week went by, I thought a lot about the video that Steve Jobs created when he returned to Apple. He created the video titled: The Crazy Ones, to rally his team around the purpose that mattered to them: which is to always do things differently. If Steve Jobs...
by Lawrence Chong | Jun 11, 2018 | Brazil, Ideas, Ideas for Strategy, Portuguese, Strategy
Read in English Agora, mais do que nunca, as marcas precisam evoluir seus modelos de negócio mais rapidamente, para permanecerem relevantes. Se você pretende fazer isso, aqui está como começar a proporcionar à sua marca, novas possibilidades e novos mercados. No ano...
by Lawrence Chong | Apr 12, 2018 | English, Ideas, Ideas for Strategy, Strategy
Now, more than ever, brands must evolve their business models faster to stay relevant. And if you intend to do so, here is how you can begin to give your brand a new lease of life. Last year, Apple upended yet another industry, this time an industry that prides itself...
by Lawrence Chong | Aug 15, 2017 | Civilisation, Columnist, Commerce, English, News & Updates
3 min read Conceived in 2013 with the vision of building a global movement of companies committed to shaping a better world, World Company Day aims to raise consciousness about the potential of companies in bringing about social change through daily work. More than...
