by The Columnist | Mar 24, 2014 | Commerce, TheColumnist
Allein Moore is the editor of AdAsia, a digital publication focusing on regional advertising, marketing and media. In ‘The Battle in the Supermarket’ he writes about the difficulties marketers now face with evolving consumer behaviour. While it has become...
by The Columnist | Feb 26, 2014 | Tiếng Việt, Vietnam, World Company Day, Ý tưởng về Kinh doanh
Nằm trong chuỗi hoạt động hưởng ứng Ngày Thế giới Công ty, chúng tôi đang bắt đầu một chuyên mục mới nơi chúng tôi đăng tải những câu chuyện của các Công ty hưởng ứng Ngày Thế giới Công ty trên khắp thế giới. Chúng tôi hy vọng rằng những câu chuyện của các doanh...
by The Columnist | Feb 21, 2014 | Civilisation, TheColumnist
Mnary (not his real name) is a Syrian currently living through turmoil in Syria. The Columnist was able to contact him recently to understand how the current Syrian conflict is affecting civilian lives. All names and identities have been changed for the safety of our...
by The Columnist | Feb 20, 2014 | B2C, Clients, News & Updates, Singapore, TheColumnist
Having steadily grown from a one-man outfit into a company pushing the definition of a violin store, Master Luthier Tong Ming Xi speaks to The Columnist on why he feels that music can not be the only reason why the instruments should sell. The Columnist (TC): You are...
by The Columnist | Feb 20, 2014 | Creativity, English, Singapore, TheColumnist
Having gained valuable experience in ‘green’ technology from his time spent as an engineer with SMRT Corporation Ltd, Singapore’s multi-modal public transport operator, Patrick Foong of E2Green has spent years transforming buildings into energy-efficient and...
