CONSULUS UNIFY methodology is an approach to organise, analyse and present perspectives, differences and complexity, in a comprehensive and thorough manner, so as to derive practical strategies for innovation and growth that are built on inherent strengths and purpose of a business.

2 UNIFY Principles

3 Fundamental Beliefs


Focus on a uniquely defined existential purpose, instead of only business opportunities, to unite the organisation and operations so as to drive overall business performance and ensure the longevity of the organisation.

Inside Out

Diagnose an organisation from within to derive relevant solutions and focus on aligning and uniting internal stakeholders first so as to deliver consistent promises to external stakeholders.


We believe in the power of unity that gives rise to new insights and possibilities. Only with unity can people hope to beat the odds and shape the future.

See with New Eyes Always

We believe that organisations who evaluate their capacities often and are clear about their weaknesses, are better positioned to profit from innovation. This is because they know how to deploy the right talent and resources to deal with the changing complexity of the world, therefore giving them a higher probability for survival and success.

Strengths of Harness

We believe that companies succeed in innovation not simply due to new ideas or opportunities. Organisations succeed in innovation by being able to harness their strengths, make decisions from a relational point of view, appreciate the role of purpose, the relationships in the organisation and with society.

UNIFY Frameworks

5 frameworks we use to support UNIFY methodology:


Organization’s Growth & Innovation


Organization Longevity


Visual Identity


Brand Experience


Assessing the Truth



A framework to categorise information and look at a business from an interdependent perspective. It helps us understand the dynamics of the organisation and its capacity in deriving success from its company. 3 States include State of Ability, State of Influence, State of Differentiation.



A framework to assess if the company has the capacity to last once the organisation goes beyond its founders. 9 Dimensions include Founder, Purpose of Organisation, Inspired Product and Service, Leaders, Governance, Know-how Institute, Followers – Staff and customers, Promise Reflection, Practice Improvement.



A framework to identify the interdependent relationships in a visual context and background of the company (beliefs, symbols and icons) to develop a unique and yet relatable visual identity for a business to stay true to its identity and be unique.



A framework to identify and define the interdependent relationships of all the touch points of an experience during a customer’s journey. It helps us to create meaningful experiences for brands to connect with their customers at a deeper level so as to improve a customer frequency of engagement and bonding with the brand. 4-Frames include Frame, Condition, Engagement, Take-away.



A framework to measure the degree to which an idea or initiative is being put into practice. It helps to assess how committed an organisation is towards making an idea happen. 6Ps stand for Plans, Persons, Processes, Practices, Propaganda, Performance.

See the presentation of UNIFY methodology at Innovation by Design Conference

Chiến lược Việt để tham gia vào thế giới mở – Consulus chia sẻ trên Doanh Nhân Sài Gòn

Nếu các doanh nghiệp Việt thực sự muốn cạnh tranh bình đẳng trong bối cảnh làn sóng cạnh tranh mới đang xuất hiện trước tầm mắt, thì vấn đề nằm ở sự lựa chọn của mỗi doanh nghiệp, chứ không thể đổ lỗi cho hoàn cảnh.

Assess your current state towards innovation and readiness for Industry 4.0