CONSULUS UNIFY Methodology
CONSULUS UNIFY methodology is an approach to organise, analyse and present perspectives, differences and complexity, in a comprehensive and thorough manner, so as to derive practical strategies for innovation and growth that are built on inherent strengths and purpose of a business.2 UNIFY Principles
3 Fundamental Beliefs
Purpose-driven
Inside Out
Unity
See with New Eyes Always
Strengths of Harness
UNIFY Frameworks
5 frameworks we use to support UNIFY methodology:

3-States™
Organization’s Growth & Innovation

9-Dimensions™

3-Signs™

4-Frames™

6Ps™

3-States™
A framework to categorise information and look at a business from an interdependent perspective. It helps us understand the dynamics of the organisation and its capacity in deriving success from its company. 3 States include State of Ability, State of Influence, State of Differentiation.

9-Dimensions™
A framework to assess if the company has the capacity to last once the organisation goes beyond its founders. 9 Dimensions include Founder, Purpose of Organisation, Inspired Product and Service, Leaders, Governance, Know-how Institute, Followers – Staff and customers, Promise Reflection, Practice Improvement.

3-Signs™
A framework to identify the interdependent relationships in a visual context and background of the company (beliefs, symbols and icons) to develop a unique and yet relatable visual identity for a business to stay true to its identity and be unique.

4-Frames™
A framework to identify and define the interdependent relationships of all the touch points of an experience during a customer’s journey. It helps us to create meaningful experiences for brands to connect with their customers at a deeper level so as to improve a customer frequency of engagement and bonding with the brand. 4-Frames include Frame, Condition, Engagement, Take-away.

6Ps™
A framework to measure the degree to which an idea or initiative is being put into practice. It helps to assess how committed an organisation is towards making an idea happen. 6Ps stand for Plans, Persons, Processes, Practices, Promotion (previously labeled as Propaganda), Performance.
Can Vietnam replace Thailand?
We have natural resources to drive our economy and world heritage attractions like the famous Ha Long Bay. However, Vietnam is still unable to replace our regional competitor, Thailand. Why?
Liệu du lịch Việt Nam có thể thế chỗ Thái Lan?
Việt Nam sở hữu nguồn tài nguyên thiên nhiên trù phú, các danh lam thắng cảnh được toàn thế giới công nhận. Vậy tại sao du lịch Việt Nam vẫn chưa thể hoán đổi vị trí cho du lịch Thái Lan?
Solve Asia’s Unity Problem
Without pro-actively addressing our past differences and finding a way to overcome them, those issues will continue to haunt us and drag us into conflict, eventually destroying all that we have built.
Niềm vui nơi làm việc
Nhân viên không tìm kiếm hạnh phúc ở nơi làm việc, điều họ thực sự tìm kiếm là niềm vui, động lực khiến họ muốn tới công ty mỗi ngày khi họ thức dậy. Điều này không phải có được tình cờ, bạn cần thiết kế và gây dựng nó. Tin tốt ở đây là, bạn không cần chi nhiều tiền để đạt được điều đó.
Định nghĩa lại khái niệm về lợi nhuận
Phải thừa nhận là, lợi nhuận rất quan trọng và cần thiết. Tuy nhiên, điều cần thay đổi, chính là cách thức thị trường đánh giá hình thức lợi nhuận mà các lãnh đạo doanh nghiệp dẫn dắt tổ chức của họ tạo ra.
Rethinking Profit
The 3 types of profit that leaders must generate to deliver transformative growth.
6 Ways to Recover Joy at Work
It is hard to find people who do not complain about their work or colleagues. But when probed further, you will find that many want to do work that is fulfilling, and collaborate better with colleagues. So how can you bring joy back to your workplace?
The Promise and Pitfalls of Business Design
The opportunities and the risks of this new strategic approach for Asian Firms.
How to Get the Money Shot: Photography that Pays
A picture is worth a thousand words, but it can also make your business thousands in revenue—if you do it right.
Different Faiths, Corporate Action
Why companies need to get involved in interfaith and intercultural dialogue.