SIA has just signed on as the title sponsor of the Singapore Grand Prix which will take place from 19-21 September this year. When asked about the significance of this move, Lawrence Chong, CEO at Consulus, mentioned that this was part of SIA’s move to boldly reinvent its business model. “Sponsoring F1 is definitely great for the brand because it signals that this is a time for boldness and SIA is going to do that,” Lawrence mentioned.
For the full article and more information, visit the Marketing Magazine article here
