Overview

Business Valuation

Combined the 3 valuation methods, including Market approach, Income approach, and Branch Value approach (a proprietary approach of Consulus) to estimate a fair value of the business.

Valuation Strategy

With the determined value of the business, Consulus facilitated a one-day Valuation Strategy workshop for the top management and middle management team of GDC to co-create the long-term strategy for growth and higher business value, and to map out priorities of actions to transform into a sustainable and scalable business model through purpose and unity.

Rebranding for higher value and bigger opportunities

Refresh the brand identity and applications to increase the perceived value of the business to attract both local and international investors and pursue larger-scale business and project opportunities.

Implemented Deliverables

• Conducted 360 degree research, including desktop industry research, 9 x Management interviews, 3 x Project site visits and Online Staff Survey
• Conducted Review of the firm’s capital structure, assets, type of construction project portfolio, historical financial statements and cash flow valuation, growth strategy and business assumptions for the 5-year financial projections
• Performed projected financial modellings, including Income statement, Balance sheet statement Cashflow statement
• Applied Income approach, Market approach, Brand value approach to derive the value of the company
• Development of detailed valuation document (80 pages)
• Redesigned business model
• Reorganised brand portfolio
• Developed 5-year Growth roadmap
• Conducted 1-day valuation strategy workshop with more than 30 key personnel
• Developed new visual identity and tagline
• Design brand applications: corporate stationery
• Design brand applications: marketing collaterals
• Design brand applications: project site branding
• Design website graphic user interface
• Investor Growth Deck template
• Leadership branding
• Project case study branding
• Internal brand launch