In comments to NewsBase on the case of 1MDB, Lawrence Chong, CEO of Consulus shared that the unsavoury allegations and huge debt accrued by 1MDB have also damaged the Malaysian government’s image, since it directly controls the asset fund. It has also weakened...
In comments to Marketing Magazine on the case of brand competition between sister companies of MyTeksi, Lawrence Chong, CEO of Consulus shared that cannibalising one’s own brand can be seen as more of a preemptive strike against its competitors. “Companies have to be...
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