Consulus CEO comments on Sale of Singapore Brands
In comments to Marketing Magazine, Lawrence shared that businesses only sell brands when they no longer have the vision and the will to take it to the next level. He also shared that naturally, Singaporean Brands are sought-after due to the premium quality. To read...
Can Malaysia Airlines be saved?
The ‘black swan’ aviation incident of MH370 is not likely go away anytime soon due to the prolonged search mission. So any time a search update comes along, it will continue to affect the brand, says Lawrence Chong, CEO of Consulus. Lawrence said this in...