Lawrence Chong served as Judge for Singapore Prestige Brand Award 2013
Singapore Prestige Brand Award 2013, jointly organised by ASME and Lianhe Zaobao, recently concluded with their awards presentation dinner on 13 August 2013. Inaugurated in 2002, SPBA continues to recognise and honour Singapore brands that are developed and managed...HTC’s Change: Late to the party
After dropping its “Quietly Brilliant” tagline from its customer-facing campaigns, mobile manufacturer HTC has unveiled its most ambitious brand platform to date with a long-term integrated strategy. The billion-dollar “Change” brand platform...
Do you have an unwieldy brand portfolio?
Đọc bản tiếng Việt In Asian boardrooms, one of the most difficult issue to table for discussion is reviewing the brand portfolio and what to do with underperforming brands. The general approach is to increase and innovate by creating new brands and very rarely it is...