Thành phố Hồ Chí Minh, Việt Nam (15/08/2013) – Hơn 150 lãnh đạo doanh nghiệp, đại diện chính quyền và các tổ chức xã hội từ hơn 7 tỉnh thành tham dự Hội nghị Hình thành Thế giới tổ chức ngày 15/08/2013 để thảo luận cách thức để các doanh nghiệp Việt Nam dẫn dắt và...
Singapore Prestige Brand Award 2013, jointly organised by ASME and Lianhe Zaobao, recently concluded with their awards presentation dinner on 13 August 2013. Inaugurated in 2002, SPBA continues to recognise and honour Singapore brands that are developed and managed...
After dropping its “Quietly Brilliant” tagline from its customer-facing campaigns, mobile manufacturer HTC has unveiled its most ambitious brand platform to date with a long-term integrated strategy. The billion-dollar “Change” brand platform...
Đọc bản tiếng Việt In Asian boardrooms, one of the most difficult issue to table for discussion is reviewing the brand portfolio and what to do with underperforming brands. The general approach is to increase and innovate by creating new brands and very rarely it is...
Read in English Trong phòng họp của các tập đoàn Châu Á, một trong những vấn đề rất khó khăn để đặt lên bàn thảo luận chính là việc rà soát danh mục thương hiệu và quyết định sẽ làm gì với các thương hiệu hoạt động yếu kém. Cách làm thường thấy của các doanh nghiệp đó...
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