by Consulus | Jun 27, 2013 | Columnist, Creativity, Singapore
If you have ever stumbled upon a website that opens with a lengthy animated sequence, plays music all of a sudden, and has animations for every action that you take, you probably understand how annoying that can be. Such Flash-based sites have become increasingly...
by Consulus | Jun 27, 2013 | News & Updates, Press
While a video of international celebrity chef accepting a challenge from SingTel is going viral on social media, the move has its drawn mixed reactions. Lawrence Chong, CEO of brand agency Consulus, saying SingTel needs the personality Ramsay brings. “It is...
by Consulus | Jun 26, 2013 | Case Study, Columnist, EngagementCORE, Singapore
What’s next for a company that has been established for over 50 years with a relatively strong performance? In any industry, failure to continuously improve and innovate means getting drowned out by competition. SureCatch World did not stop innovating despite...
by Lawrence Chong | Jun 25, 2013 | Ideas, Ideas for Strategy, News & Updates, Press
The company is the basic unit of the free market economy so it has a direct role in shaping social norms and influencing change. If we want to see the rise of a better Asia, there is no better place to begin than with our companies. Large Asian firms such as TATA and...
by Consulus | Jun 25, 2013 | Myanmar, News & Updates, Press
‘Recent reports indicate that global brands aren’t waiting for their products to hit the shelves before ramping up their advertising campaigns in Myanmar. Whether it’s Coke, Pepsi, Mastercard or Visa, marketplace sources counsel that this is clearly the most...
