Sundown Marathon Organiser Discusses Networks
Adrian is an accomplished athlete and an endurance sports enthusiast. Channeling his passion into the sports business, Adrian brought the Aviva Ironman 70.3 into Singapore and also conceptualised the first night marathon in Singapore, the Sundown Marathon, which is...
A Name to Stand the Test of Time
Some of us might change the logo of a brand after a number of years but are least likely to change its name. A name that has personality, is easy to remember and differentiated can often tip customers over to your side, giving you an incredible edge. Can you imagine...
Shiraz Latiff speaks at the World Social Marketing Conference in Canada
Chartered Marketer and a Past Regional Chair of CIM Sri Lanka, Shiraz Latiff, was invited to speak at the World Social Marketing Conference in Canada that was held at the Westin Harbor Castle, Toronto on April 22-23, 2013. The conference was organised by the Institute...