A Brand without Purpose is a Brand without Future
A man walked into a massive construction site and asked a worker what he was doing. The worker replied, “I am laying bricks”. To a second worker, the man posed the same question. Then he replied, “I am building a wall”. To a third worker, he repeated the same...
Interview with Gerry Rezel from TANGS: How to Woo the Future Shopper
Gerry Rezel is the Vice-President of Communications at the TANGS chain of Department Stores. With a wealth of experience in marketing communications, visual merchandising and loyalty marketing, he shares his thoughts on retail, service and customer loyalty with The...
Simply serving or serving magical moments?
(Đọc bài viết bằng Tiếng Việt) The chef flips his blade and pepper shaker, chops the beef on a hot iron griddle in super quick time. These form part of the experience of eating Teppanyaki. This art form of enjoying barbecued food was created by Japanese chefs since...