By Goh De No (Published 21 February 2010 in The Brunei Times) BANK Islam Brunei Darussalam (BIBD) is weighing continuing with its Wish Campaign despite the costs, after seeing dividends not only in the number of new savings accounts attributed to the campaign but also...
By Dewi Mohd Sofri (Published 20 February 2010 in The Brunei Times) During the event, held at The Rizqun International Hotel, BIBD also revealed that 30 per cent of the overall score will be based on public nominations through SMS as well as online voting via...
By Goh De No (Published 15 February 2010 in The Brunei Times) The next big brand name in the international market will come from Brunei, said an executive at one of Asia’s leading brand consultancies. Lawrence Chong, director of strategy, at Singapore-based Consulus...
Rawi Ahmed (R) and Lawrence Chong (2nd R) from Consulus Pte Ltd exchanging MoU documents with Superwater Marketing Sdn Bhd’s Pg Hjh Mariam Pg Bendahara Pg Muda Hashim (L) and Yong Teck Foo (2nd L) at The Empire Hotel & Country Club. Guest of honour Hj...
From the iPod to Evian water, we see the persuasive power of design in determining price points and user experiences. The challenge is how to get there. Often the true purpose of design is left forgotten, and so many business owners do not see design as a solution to...
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