How can Vietnam’s brands shape the world? This was the topic for discussion during the Shape the World Conference – Vietnam held at the Duxton Hotel in Ho Chi Minh City organised by Consulus Cato Partners and Singapore Informatics & Business Management...
Lawrence Chong, the Director for Strategy Development of Consulus Cato Partners, was recently interviewed about the importance of branding to small and medium enterprises. Excerpts from the following interview was published in The Business Times on 30 December 2008....
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