Branding: Is it relevant for SMEs?

Branding: Is it relevant for SMEs?

by | Jan 9, 2009 | News & Updates, Singapore, SME

Lawrence Chong, the Director for Strategy Development of Consulus Cato Partners, was recently interviewed about the importance of branding to small and medium enterprises. Excerpts from the following interview was published in The Business Times on 30 December 2008....

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