BOVE, a new concept store and experience hub by Spring Maternity, is officially celebrating their grand opening today at Suntec City. The Guest of Honour is Ms Sim Ann, Senior Minister of State, Ministry of Trade and Industry.

As the strategy and innovation consultant for BOVE, Consulus developed the new experience and retail concept as part of the PurposeCORE project to transform Spring Maternity into an advisor for maternity and early parenthood.

The new experience hub, BOVE, was designed to provide a supportive community for parents and their beloved little ones. At 15,000 sqft, with facilities to help parents and babies relax, such as a mother and baby spa and a baby gym with infant care facilities, BOVE is now the largest pregnancy and birth experience hub in Asia.

“It has been a pleasure to work with purpose-driven leaders like Joey, Soon Heng and their amazing team on the project to help reshape their strategy and model. Above all, it was an experience of the heart as they strived to put parents and babies at the heart of their consideration every step of the way. May BOVE shape the world,” said Lawrence Chong, CEO of Consulus.

PurposeCORE programme developed by Consulus has been applied in hundreds of companies throughout the Asia-Pacific since 2004. Consulus is now headquartered in Singapore, alongside with its regional offices in Argentina, Bangladesh, Brunei Darussalam, Italy, Myanmar, Sri Lanka, Thailand and Vietnam.