Consulus was founded in Singapore on 21st June 2004
Lawrence Chong, Jeffrey Chiu, Gim Lee and Satvinder founded Consulus combining strategy, public relations and design into a new entity aimed at helping companies transform from the inside-out. The name Consulus is a combination of two latin words: “Consul” which is leader and “Oculus” which refers to the opening at the top of the dome at the Pantheon. The name represented the founders’ desire to gather a circle of leaders to help companies succeed globally.
Picture: The Consulus Will Statement that we sign every year promising to shape the world in a better place by building a transformative company.
Consulus began its journey on the third floor of a shophouse in Bali Lane, Singapore. A colourful district then and now. it is an area filled with many creative startups in retail and design.
First Consulus Methodolody applied in 2004: 3-States
The 3-States method was first developed and applied in 2004. Since then it has evolved and has been applied in many companies in more than 20 countries.
Picture: This is the latest version of the 3-States method which has been reviewed and tweaked based on data and reviews since 2004.
Completion of phase one of the first PurposeCORE project in 2005 - FotoHub
Consulus first started to apply the foundational thinking of PurposeCORE in partnership with FotoHub in 2004, the project went on for six years. The company went on to score wins in business and brand awards as one of the most promising enterprises in Singapore. The PurposeCORE model guided the evolution and development of the business, organizational and brand strategy over the years
Picture; Fotohub celebrating 25 years..
First Consulus Circle in 2005
One of the first internal exercises for us to build trust and unity began in 2005. It was known as leadership circle then, now known as Consulus circle and is a practice that we have since introduced for clients. This is a weekly practice and something that we continue to do.
Picture: One of the leadership circles in the office at Bali Lane.
First Overseas Project in 2007 - Pakistan
Our first project overseas was in Pakistan advising the Civil Airport Authority Pakistan on the retail strategy and possible tenant composition in the future Islamabad International Airport. Consulus was brought into the project by CPG Consultants, Airport Division.
Picture: With officials of Civil Aviation Authority of Pakistan in Karachi in 2007.
First Shape the World Conference(STWC) in 2008
In partnership with Singapore Chinese Chamber of Commerce and Industry (SCCCI), we organised the first ever Shape the World Conference(STWC). More than 150 people attended the conference with the theme about building great brands. Since then we have gone on to organise Shape the World Conferences in Singapore and elsewhere in Asia such as Myanmar, Phillippines and Thailand. More than 5,000 business leaders and professionals have participated in STWC over the years.
Picture: At the main hall of SCCCI during the event.
First Overseas Office in 2008 - Brunei Darussalam
Through our partner CPG Consultants, we had the opportunity to work with the Civil Aviation Authority of Brunei in 2007. Through that project we met Haji Sapawi who was inspired by our approach and led the way in setting up Consulus Brunei. This move eventually saw us serving the largest enterprises such as BIBD, DST, Government Ministries in the Sultanate. Our first office was literally housed in the bank.
Picture: Signing of contract with BIBD Senior Management in 2008
To measure the level of commitment to an idea - 6Ps was developed in 2008
We started to apply a new approach in our review of a business based on their commitment to an idea. This proved to be a reliable barometer to assess how commitment to implementation and relationships reflect existential purpose and the commitment towards innovation within an organization
Expansion into Vietnam in 2008
Through a trade mission organised by Singapore Chinese Chamber of Commerce and Industry, we made our first foray into Vietnam but it was not until Helena Pham came along before we manage to secure a sustainable base in Hanoi, Vietnam.
Picture: One of the early Shape the World Conferences in Vietnam organised by Helena in partnership with VCCCI, the local business chamber. A series of Shape the World Conferences has since been held in Vietnam and has influenced hundreds of Vietnamese enterprises.
Consulus Constitution is established - 2009
This was a foundational year for the company, the partners established and define the Constitution of the firm, defining its business model, beliefs and strategic plan. This was also the year when the concept of the Consulus School became clearer and is an exercise that we have since introduced to clients. And this was the year when we extended the practice of Bonsai beyond the partners to include all Consulites.
Picture: Consulites at the School in Bintan, Indonesia
9-Dimensions was developed and applied since 2009
Building on the insights from applying the 3-States method since 2004, we realised that a new organizational framework that takes into consideration the relational dynamics between founders, leaders and know-how is needed. 9-dimensions was then formulated and applied in 2009. It has been applied in many organizations throughout the world and helps to guide our solutions for leadership and knowledge development.
First ExperienceCORE project in 2009
Through the referral by Singapore Chinese Chamber of Commerce and Industry, we were introduced to MTU where we worked on a new customer strategy and user experience. It was the first ExperienceCORE project and we have since worked on such projects in different parts of the world for retail, finance and tech sectors.
Picture: The new MTU Service Experience Centre
Completion of first PurposeCORE project overseas, DST - 2011
We completed the first ever PurposeCORE project overseas in 2011. This proved that the methods and project processes are scalable and will work in another cultural enviornment.
Picture: Launch of DST, Brunei’s largest Telco
3-Signs, the method to shape a purpose-driven identity was developed and first applied in 2011
After developong design solutions for years. we realised that the process is still not aligned to a purpose-driven approach. Based on reviewing all the work that we have done so far in terms of designing logos, we discovered the following principles to shape a purpose-driven identity. This method has since been used to great effect to shape visual identities that people embrace with purpose.
First PlaceCORE-like experience and community engagement, myVillage in 2011
It is easy to build infrastructure but not easy to create a soul for a place. This was the premise for myVillage: Intended as a retail experience first, our strategy was to go purpose-driven by first reviewing the identity of the area, harness the stories of the community and then forge a new bond with the people living in the area through a community-centered engagement approach. The learning experience paved the way for the PlaceCORE approach. We did the project for 5 years and it has gone on to become a gathering place for the community of Serangoon Gardens.
Picture: At the launch of myVillage in 2011
4-frames, the method about shaping an influential user-experience was developed and applied in 2011
After reviewing all the data about shaping a customer journey, we developed the key principles neccesary to shape a user’s experience. 4-frames has since being applied in our brand and ExperienceCORE projects.
Launch of The Columnist in 2012
In order to contribute to the discourse of shaping a better world, we decided to launch The Columnist, a news channel that focus on how leaders in business, creativity and world affairs are shaping a better world through their work. The Columnist through our various channels now reaches 200,000 readers every quarterly. Leaders and world personalities such as the President of Muji, Deputy Secretary General of Religions for Peace have been featured.
Picture: The Columnist Issue for the 13th anniversary of the founding of Consulus
Consulus enters Myanmar in 2013
Through the first Shape the World Conference in Yangon, Consulus began to work with local companies as they reshape their business strategies to take advantage of a bright new future for the country.
Picture: Shape the World Conference in Yangon, 2013
Consulus Sri Lanka - 2013
Hummingbird International led by Shiraz Latiff decided to bring Consulus Solutions to Sri Lanka. In 2017, Consulus Sri Lanka will be registered as a legal entity and become another centre of excellence for our global network.
Picture: Launch of the partnership with Hummingbird International in 2013.
Launch of World Company Day - 2013
Inspired by the principles of the Economy of Communion, Consulus launched its largest non-profit initiative to advocate an annual day for companies to remind them of their purpose and role in shaping a better world through daily work. Since then more than 200 companies from 10 nations have signed up to this initiative.
Picture: World Company Day was first launched in Ho Chi Minh City, Vietnam in 2013 at Shape the World Conference.
Consulus marks 10 years in 2014
On our 10th year, we launched an app which we have been developing since 2012. It was built on our insights into organizational dynamics and how conversations and the way people share insights impact innovation.
Picture: CastleUp app
Consulus enters Italy in 2015
Paolo Frizzi inspired by our methodologies and approach joined Consulus and decided to bring the firm’s solutions to Europe. It was during this year that he delivered a landmark speech about Consulus at the University of Turin which provided the foundation for our global expansion.
Picture: With Paolo, (2nd from right) at the Economy of Communion Meeting in Rome in 2017
Consulus enters into partnership with Jarken to enter into Thailand in 2015
In 2015, Paul of Jarken decided to introduce the business design method of Consulus as part of jarken’s group of solutions. This marks our entry into Thailand.
Picture: Shape the World Conference 2016 in Bangkok, organized by Jarken
Consulus goes to the end of the earth by entering Argentina in 2015
In 2015, Elena Lopez impressed by the creative methodologies inspired by the idea of unity decided to boldly set up Consulus in Argentina. This is the farthest country that Consulus has ever been and it signified that Consulus is truly shaping the world.
Picture: Consulite Elena of Argentina
Consulus enters into Bangladesh in 2016
In 2016, Roop, the award-winning design firm of Bangladesh decided to adopt the methodologies of Consulus for its consulting business.
Picture: Signing ceremony of the partnership between Roop and Consulus at Design Singapore Council in 2016
Consulus enters into alliance with CPG Consultants to deliver PlaceCORE in 2016
We have worked with CPG consultants since 2004 in a variety of projects from airports, to townships so this alliance brings the partnership to the next level. PlaceCORE is the world’s first integrated place economy solution covering business strategy, master planning, architectural, organizational, development implementation to branding.
Picture: Signing Ceremony at CPG headquarters in May, 2016
Consulus signs MOU with Sophia University Institute to bring Alchemy Leadership Programme to Italy in 2017.
In 2017, Alchemy Leadership Programme, a creative programme for leadership implemented since 2011 and organised for various management teams in Asia will be organised in Sophia University Institute jointly with faculty members and students.
Picture: Signing ceremony of the MOU between President of Sophia, Piero Coda and CEO of Consulus, Lawrence at Sophia University Institute
Consulus enters into Brazil in 2017
Carlos Xavier, inspired by the methodologies of Consulus decided to take the bold step of starting Consulus Brazil.
Picture: Welcoming Carlos into the global community of Consulites and Brazil into our worldwide network
The Journey of Consulus presented at Innnovation by Design hosted by Fortune Magazine and Design Singapore Council
In 2017, CEO of Consulus, Lawrence shared the story of Consulus before an international audience at the annual Innovation by Design held in Singapore.
Video: Lawrence’s presentation at the Innovation by Design Conference.