The International Press Institute (IPI) World Congress is the annual gathering for the world’s press. Founded in 1950, today IPI has members in over 120 nations. This 2015 congress was held in March in Yangon, Myanmar with the participation of more than 200 journalists from more than 60 countries, including Myanmar journalists.

Consulus CEO Lawrence Chong was invited by the King Abdullah Bin Abdulaziz International Centre for Interreligious and Intercultural Centre for Dialogue (KAICIID) to participate in a pre-congress discussion group on the role of religious media. Consulus’ unique experience of advising the Interfaith world for over 8 years coupled with its expertise in innovation, will see the company continue to serve as an expert advisory on how to shape new business models to sustain the work of religious media organisations.

During the congress there was significant talk about how to redesign business models to support quality journalism.

Consulus believes that the approach advocated by the Los Angeles Times is the right way forward. The approach advocates the idea of communities of interest, but a further tweak to this strategy is needed since Amazon, Facebook are working very hard to wall-up their users.

Commenting during the event, Lawrence Chong said that Consulus have always valued quality journalism and will look forward to working with friends to redesign their business models for sustainable growth. Without quality and objective journalism, the world will be in a darker place.

CEO of Consulus, third from right with some participants during the IPI congress

CEO of Consulus, third from right with some participants during the IPI congress