In August 2012, Lawrence Chong, Chief Executive of Consulus, was invited by Shiraz Latiff, a Trustee of the Chartered Institute of Marketing UK to speak at the annual CIM conference in Sri Lanka. The event attracted 350 business leaders and Consulus’s unique approach of business design was well-received as many corporations were reviewing their business models to build global brands. Discussions were initiated between Consulus and Hummingbird International where Shiraz Latiff leads as the Chairman/CEO.
On 28th of January 2013, the partnership was officially sealed before a select group of 60 business leaders who gathered at the historic Galadari Hotel. The office is led by Shiraz Latiff and his partners who has over 22 years of commercial and industry experience in strategic marketing, business optimization and corporate restructuring.
In 2013, Lawrence and Shiraz started writing a weekly column for Ceylon Today titled Shape the World.
Managing Partner at Consulus Hummingbird
Address: Level 3, No. 24, Beddagana Road, Kotte, Sri Lanka
A few things that business leaders can learn from Lee Kuan Yew and his colleagues about innovation and leadership.
How the synergy between data, devices and design are reshaping industries.
Instead of chasing low margins and dwindling opportunities, it is time for Asian offshore oil and gas companies to harness their unique engineering skills and explore other paths to survive the coming storm and possibly shape the future.
Three ways to simplify and manage brand portfolio in this new era of Asian business.
Three ways for Asian brands to adapt to the age of information-led decision making.
Why humility is the ‘in’ thing to do and how you can use it to nurture innovation.
How can Asian brands maximise collaboration through a pragmatic approach?
How Asian brands can design effective visual clues to stick in the minds of consumers.
There are lessons to be learnt from family-owned conglomerates in Asia about thriving in the modern age.
Many Asian CEOs readily admit that they don’t understand design or know how to assess its value to the company. Few can blame them because the creative industry has been a poor educator on how to use design for business. Many creative people are good at what they do...
Brands must redesign their leadership development programmes to better secure their future in an increasingly uncertain world.
Brands must redesign their business practices to be socially-responsible if they want to secure their future.