In August 2012, Lawrence Chong, Chief Executive of Consulus, was invited by Shiraz Latiff, a Trustee of the Chartered Institute of Marketing UK to speak at the annual CIM conference in Sri Lanka. The event attracted 350 business leaders and Consulus’s unique approach of business design was well-received as many corporations were reviewing their business models to build global brands. Discussions were initiated between Consulus and Hummingbird International where Shiraz Latiff leads as the Chairman/CEO.
On 28th of January 2013, the partnership was officially sealed before a select group of 60 business leaders who gathered at the historic Galadari Hotel. The office is led by Shiraz Latiff and his partners who has over 22 years of commercial and industry experience in strategic marketing, business optimization and corporate restructuring.
In 2013, Lawrence and Shiraz started writing a weekly column for Ceylon Today titled Shape the World.
Managing Partner at Consulus Hummingbird
Address: Level 3, No. 24, Beddagana Road, Kotte, Sri Lanka
Apart from being rich in tea plantations and natural gemstones, Shiraz Latiff, Managing Partner at Consulus Hummingbird in Sri Lanka, says how his country’s 8 million-strong workforce are also jewels. During an interview with The Columnist, he also discusses the challenges that the country faces and what could be expected in 2016.
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