In late 2003, the partners of three separate companies specialising in brand strategy, public relations and graphic design came together to offer a more sustainable form of consultancy for Asian companies. The founding philosophy was that companies needed an inside-out approach to redesign their business models so that they could sustain their gains to be more competitive. Consulus was thus founded on 21st June 2004. It was built on the premise of management consultants and designers coming together and building up internal teams and processes for companies to maximise their potential. Since then, Consulus has served leading organisations from New York to Singapore. Clients range from billion dollar companies – like SembCorp, MTU, Millennium Hotels & Resorts and Bank Islam Brunei Darussalam – to unique experiences such as, myVillage and family enterprises such as Cyclect. It has also served public institutions such as Tan Tock Seng Hospital, IE Singapore, the National University of Singapore and business owners and founders who want to shape the corporate and consumer world. Through a variety of channels, such as Shape the World Conference which has been conducted in six countries reaching 5000 individuals, Consulus brings new ideas in business and design so that a new Asia will emerge. Additionally, a monthly newsletter The Columnist reaches out to 5000 leaders offering solutions and insights on business, design and world affairs. The company has also worked with local trade associations such as SCCCI, SBF, SMA and ASME to help companies re-imagine their business models and brands. Consulus Singapore has been recognised as a leading creative firm and won Singapore Design Awards and Singapore Good Design Mark .
Partner at Consulus Singapore
Address: 120 Lower Delta Road, Cendex Centre, #13-05 /06, Singapore 169208
As an imminent economic downturn looms over the business landscape, 2016 is expected to be no smooth sailing for Singaporean firms. In this bold interview with The Columnist, Lawrence Chong, CEO of Consulus, holds no bars in expressing his deep concern in the way local businesses have become over-reliant and too complacent.
Innovation is a long journey that will involve many episodes of failures, fears and false starts. Here are some 3 essential elements, on how to take a realistic approach so as to reap sustained results from the process.
In comments to NewsBase, Lawrence Chong, CEO of Consulus shared that by 2024, all of Sembcorp’s yard will be consolidated there. “The project is an ambitious one, as it involves a total rethinking of the marine sector … such as the role of sub-contractors and how to upgrade their skills too through research and technology,” he said.
It is not a coincidence that many Asian brands do consider Singapore as a logical platform to launch their global branding initiatives.
Understanding and defining the impact of design when it is not used as a tool for expression, but rather as a tool for growth, has been our life’s work.
Today, Consulus is proud to join fellow Singaporean firms in celebrating our Nation’s Golden Jubilee.
In comments to Marketing Magazine on the case of brand competition between sister companies of MyTeksi, Lawrence Chong, CEO of Consulus shared that cannibalising one’s own brand can be seen as more of a preemptive strike against its competitors.
Sun Electric is a company that specializes in solar energy solutions. The Columnist talked to Matthew Peloso, Founder & Managing Director of Sun Electric to find out more about how his businesses can transform the way we use energy.
With purpose and entrepreneurial skills, Lee and his colleagues transformed an island of dire prospects into one of the world’s most powerful and promising city-state
The Columnist talked to Mr Lawrence Yong, Co-Founder & CEO of MoolahSense to find out more about how this platform could help local businesses and entrepreneurs to solve financing issues.
Gim Hin Lee Pte Ltd, a Singapore company that specialises in the manufacture and distribution of baking ingredients and equipment has appointed Consulus to review and transform its business model in terms of value creation, people development and to create an...
Without a plan to succeed post-merger, all ambitions and good intentions for any deal will come to nought