In late 2003, the partners of three separate companies specialising in brand strategy, public relations and graphic design came together to offer a more sustainable form of consultancy for Asian companies. The founding philosophy was that companies needed an inside-out approach to redesign their business models so that they could sustain their gains to be more competitive. Consulus was thus founded on 21st June 2004. It was built on the premise of management consultants and designers coming together and building up internal teams and processes for companies to maximise their potential. Since then, Consulus has served leading organisations from New York to Singapore. Clients range from billion dollar companies – like SembCorp, MTU, Millennium Hotels & Resorts and Bank Islam Brunei Darussalam – to unique experiences such as, myVillage and family enterprises such as Cyclect. It has also served public institutions such as Tan Tock Seng Hospital, IE Singapore, the National University of Singapore and business owners and founders who want to shape the corporate and consumer world. Through a variety of channels, such as Shape the World Conference which has been conducted in six countries reaching 5000 individuals, Consulus brings new ideas in business and design so that a new Asia will emerge. Additionally, a monthly newsletter The Columnist reaches out to 5000 leaders offering solutions and insights on business, design and world affairs. The company has also worked with local trade associations such as SCCCI, SBF, SMA and ASME to help companies re-imagine their business models and brands. Consulus Singapore has been recognised as a leading creative firm and won Singapore Design Awards and Singapore Good Design Mark .
Partner at Consulus Singapore
Address: 120 Lower Delta Road, Cendex Centre, #13-05 /06, Singapore 169208
Lawrence Chong, CEO of Consulus, shared experiences and insights on how design is a key driver of innovation, and how it has a transformative impact on individuals and corporations, creating game-changing possibilities for a better world, at the Innovation by Design Conference 2017 in Singapore on March 8.
“My view is the government can assist but the business owners will need to adopt an open mindset to change and take relevant risks to reinvent themselves,” said Lawrence Chong, CEO of Consulus.
As hard as it is, we need to take a moment to step outside ourselves, view the world through the eyes of our opponents, see what they see, understand their fears, concerns and motivation.
Chong is proud to serve as a judge of SPBA for the fifth time. This year, he was invited to sit on the Judging Panel for SPBA – Heritage Brands, SPBA – Regional Brands and SPBA – Special Merit.
Why is Verizon paying US$4.8 bln for the struggling Yahoo? – Consulus comments on Marketing Magazine
In comments to Marketing Magazine on the acquisition of Yahoo by Verizon, Lawrence Chong, CEO of Consulus, said the acquisition marks the end of an era and Yahoo’s decline should be served as a warning to brands who claim to be disruptive today without actually being so.
In comments to Marketing Magazine on the demise of the California Fitness brand in Singapore, Lawrence Chong, CEO of Consulus, attributes the brand’s downfall to stiff competition.
In comments to Marketing Magazine on the recent major outage of SGX, Lawrence Chong, CEO of Consulus, said that as a stock exchange of an international financial centre, this is unacceptable and MAS (Monetary Authority of Singapore) has already in the past made its point very clear to SGX.
The partnership brings two leading globalised firms with complementary strengths, one in urban and infrastructure development and the other in business design, to serve growing development needs in Asia
In comments to Marketing Magazine regarding SMRT’s private car business move, Lawrence Chong, CEO of Consulus thinks that leading brands Grab and Uber have already established themselves in the market in terms of the number of drivers, usage and brand awareness so SMRT’s move is late on the bandwagon.
CEO of Consulus to share insights at Singapore Institute of Architects (SIA) Practice Convention 2016
Lawrence Chong, CEO of Consulus, has accepted the invitation to be the Regional Business Speaker at the Singapore Institute of Architects (SIA) Practice Convention 2016.
Consulus prides itself on the methodologies of business design it has developed over the years and obviously hopes to use these to help companies and government agencies in Bangladesh.
Consulus, global innovation and design consultancy firm has partnered with Roop, an integrated advertising agency in Bangladesh, to help local brands redesign for sustainable growth. The partnership was officially signed on 31 March 2016 at The National Design Centre.