We were first drawn to beautiful islands of the Philippines in 2008 through a warm invitation by Ms. Tita Puangco, one of the nation’s top organisational development consultants. During the various encounters, we could see how quickly the Philippine economy was moving. Through a variety of initiatives from conferences to shape the world events, we have helped to advise and inspire 500 Philippine leaders in their journeys to re-imagine the meaning and purpose of their brands.
CEO of Consulus, Mr. Lawrence Chong, has accepted the invitation to share insights at the Economy of Communion Asian Congress 2016 at Mariapolis Peace, Tagaytay, Philippines from 25 – 29 May.
Without pro-actively addressing our past differences and finding a way to overcome them, those issues will continue to haunt us and drag us into conflict, eventually destroying all that we have built.
We shine the spotlight on four countries to give a glimpse of how they will lead the next wave of growth in Asia.
A Liter of Light, affected about 300,000 houses around the world in 10 countries. Illac Diaz, the social entrepreneur driving the project, shares how objects to solve social problems need not be complex to go viral.
Joseph Reyes, General Manager of Ayala’s prime developments such as Bonifacio Global City, shares his thoughts on how Ayala remains the most innovative mall developer in the Philippines.
Consulus Philippines gave a talk on organisational branding for 30 members of the Zobel Business Club, an exclusive group of De La Salle Santiago Zobel School alumni, on November 18 in Filinvest, Muntinlupa City.
The talk gave participants a unique perspective on what true branding is about, probing them to think about their intrinsic values and how these are reflected in the values of their respective companies. This was the initial step in shaping a purpose-led brand – a concept that was unfamiliar to most of the participants.
This gathering acts as a platform for promising Asian leaders to re-imagine their business models and find relevant partners in order to achieve a sustained competitive advantage.
A lot of people underestimate the Philippine economy because of negative press coverage in the past related to extremism and an unsafe business environment. However…
The beauty industry needs to move beyond tactics towards brand strategy. Branding in the 21st century is more than just advertising…