It was founded in Singapore but now has offices in nine countries. Design consultancy, Consulus, headed by CEO Lawrence Chong, has recently added a partner in Bangladesh. Roop is an integrated and well-established advertising agency. CEO Yusuf Hasan came to the partnership signing ceremony at The National Design Centre in Singapore on March 31st.

Consulus prides itself on the methodologies of business design it has developed over the years and obviously hopes to use these to help companies and government agencies in Bangladesh.

Because of regular natural disasters, examples worker exploitation, ferry mishaps and bloody extremist actions on the streets of Dhaka, the country continues to be underestimated. It actually has a well-educated and tolerant population. Plus a core of savvy marketers with whom Roop and Consulus should find synergy.

Read the full article here.