The latest winners of the 15th Annual Singapore Prestige Brand Award (SPBA) have been unveiled at the SPBA press conference today. Serving as part of the Judging Panel this year, Lawrence Chong, CEO of Consulus, congratulates the winners and shares his joy to witness the evolution of Singapore brands.

“Congratulations to those who have made the list. Honored to have served as a judge again. It is wonderful to witness how brand strategies of Singapore firms have matured, evolving from positioning, packaging-type towards business model transformation and innovation-led. This will result in better profit margins and sustainable brand development for global success”, said Chong.

Chong is honored to serve as a judge of SPBA for the fifth time. This year, he was invited to sit on the Judging Panel for SPBA – Heritage Brands, SPBA – Regional Brands and SPBA – Special Merit.

Inaugurated in 2002, SPBA, jointly organised by the Association of Small and Medium Enterprises (ASME) and Chinese-language daily Lianhe Zaobao, continues to recognise and honour Singapore brands that are developed and managed effectively through various branding initiatives.