Private and public sector leaders from the country will convene at the Shape the World Conference in Sri Lanka to be held at Hotel Galadari on 28th January 2013. Headlining the Conference will be discussions on new ideas and the challenges facing Sri Lankan brands parallel to the country’s expanding economy. This is the first time a Shape the World initiative will take place in Sri Lanka and it is expected to attract leaders from business and non-profit sectors, the Government as well as multinational corporations and small and medium enterprises.

With Europe in turmoil and a US economy still struggling to find its feet, Asian economies are playing a bigger role in driving global sustainable growth. However, while Asia is expected to serve as a growing market for consumer products, few Asian brands have neared the top league of brands. To lead the future, Sri Lankan companies must catch up in terms of creating intellectual property, developing unique business models and designing new experiences.

Mr. Lawrence Chong, CEO of Consulus and President of Design Business Chamber Singapore, will present the conference. He has spoken extensively in the region, most recently at the World Brand Congress in Mumbai and the World Marketing Summit in Bangladesh.

“Sri Lanka is so well-positioned to shape the future of Asia with a well-educated population and a strong network of Sri Lankan professionals in the region. The opportunity is there for Sri Lanka to take bold steps to leap-frog and become brand leaders through technology and experience design,” said Mr. Chong.

Organized by Hummingbird International in partnership with Consulus Singapore, the talks will explore trends and challenges affecting the rise of Asian brands and Sri Lanka brands; the development of a new generation of Asian leaders; organisational strategies to enable collaboration and innovation; the role of the public sector in nurturing the growth of Asian brands; fresh strategic perspectives derived from an integrated business and design approach.