Bank Islam Brunei Darussalam (BIBD), Brunei’s leading Islamic financial institution, recently launched the new BIBD website, a key initiative in an ongoing branding project that aimed to create a consistent customer experience at all touch points.
Designed with usability in mind, the website provides relevant details on all of BIBD’s products and services organised in a manner that makes it easier for customers to find the information they need. The website also offers customers a convenient way to contact the bank should they need further assistance.
The website provides quick access to BIBD’s online banking services and a host of other useful resources, including up-to-date rates, location maps to all its branches and ATMs, and a glossary of Islamic banking terminology. A section containing articles on financial planning written from the Islamic perspective shows the bank’s commitment to helping Bruneians achieve financial health.
Consulus, an organisational brand consultancy with business design and design for business capabilities, worked closely with BIBD on all phases of the website development, from planning and strategy to content development and user interface design.
“Now that we’ve handed over the website to BIBD, we’re confident that we will continue to see improvements to the bank’s online experience,” Nicole Brion, Senior Manager at Consulus, said.
At the official launch event organised by the bank in March, Javed Ahmad, Managing Director at BIBD, said, “We feel really proud of having achieved these important milestones in our journey of transformation and the new website captures the spirit of our company and communicates the sense of vibrancy that pervades our organisation.”
Visit www.bibd.com.bn for more information.